{"id":5387,"date":"2024-08-13T18:50:31","date_gmt":"2024-08-13T21:50:31","guid":{"rendered":"https:\/\/maetinganoticias.com\/?p=5387"},"modified":"2024-08-13T18:50:34","modified_gmt":"2024-08-13T21:50:34","slug":"propaganda-eleitoral-comeca-nesta-sexta-feira-16","status":"publish","type":"post","link":"https:\/\/maetinganoticias.com\/index.php\/2024\/08\/13\/propaganda-eleitoral-comeca-nesta-sexta-feira-16\/","title":{"rendered":"Propaganda eleitoral come\u00e7a nesta sexta-feira (16)"},"content":{"rendered":"\n<p>A veicula\u00e7\u00e3o das propagandas eleitorais para as elei\u00e7\u00f5es municipais de outubro estar\u00e3o liberadas a partir da pr\u00f3xima sexta-feira (16), marcando um pleito in\u00e9dito no\u00a0<strong>Brasil<\/strong>\u00a0com o uso crescente de tecnologias de intelig\u00eancia artificial (IA). <\/p>\n\n\n\n<p>Essa ser\u00e1 a primeira elei\u00e7\u00e3o diretamente impactada por essas novas ferramentas, capazes de gerar imagens e sons sint\u00e9ticos quase indistingu\u00edveis da realidade. <\/p>\n\n\n\n<p>Em resposta \u00e0 aus\u00eancia de legisla\u00e7\u00e3o espec\u00edfica sobre IA no pa\u00eds, o Tribunal Superior Eleitoral (TSE) aprovou recentemente um conjunto de regras para regular a utiliza\u00e7\u00e3o dessa tecnologia nas propagandas eleitorais. <\/p>\n\n\n\n<p>Entre as novas exig\u00eancias, est\u00e1 a obrigatoriedade de alertar os eleitores sobre o uso de \u201cconte\u00fado sint\u00e9tico multim\u00eddia\u201d gerado por IA em qualquer modalidade de propaganda. <\/p>\n\n\n\n<p>Nas propagandas de r\u00e1dio, por exemplo, a presen\u00e7a de sons criados por IA deve ser informada ao ouvinte antes da transmiss\u00e3o. Imagens est\u00e1ticas precisam conter uma marca d&#8217;\u00e1gua identificando seu car\u00e1ter sint\u00e9tico, enquanto v\u00eddeos devem combinar o aviso pr\u00e9vio com a marca d&#8217;\u00e1gua. Em materiais impressos, o alerta deve constar em cada p\u00e1gina que utilize imagens geradas por IA. <\/p>\n\n\n\n<p>A resolu\u00e7\u00e3o do TSE tamb\u00e9m prev\u00ea san\u00e7\u00f5es severas para quem descumprir as normas, incluindo a retirada da propaganda do ar, por ordem judicial ou por iniciativa dos provedores de comunica\u00e7\u00e3o. Al\u00e9m disso, a produ\u00e7\u00e3o e divulga\u00e7\u00e3o de deep fakes, com o intuito de prejudicar ou favorecer candidaturas, est\u00e1 explicitamente proibida, podendo levar \u00e0 cassa\u00e7\u00e3o do registro de candidatura e \u00e0 abertura de investiga\u00e7\u00e3o por crime eleitoral. <\/p>\n\n\n\n<p>O TSE destaca que, em casos de desinforma\u00e7\u00e3o, a\u00a0<strong>Justi\u00e7a<\/strong>\u00a0Eleitoral possui poder de pol\u00edcia, podendo determinar a remo\u00e7\u00e3o do material em menos de 24 horas, caso considere a situa\u00e7\u00e3o grave. <\/p>\n\n\n\n<p>As ordens de remo\u00e7\u00e3o podem ser direcionadas a plataformas de redes sociais, que s\u00e3o obrigadas a cumprir as determina\u00e7\u00f5es e informar \u00e0 Justi\u00e7a Eleitoral. Para mais informa\u00e7\u00f5es sobre as regras das propagandas eleitorais, os interessados podem acessar a resolu\u00e7\u00e3o completa no portal do TSE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A veicula\u00e7\u00e3o das propagandas eleitorais para as elei\u00e7\u00f5es municipais de outubro estar\u00e3o liberadas a partir da pr\u00f3xima sexta-feira (16), marcando um pleito in\u00e9dito no\u00a0Brasil\u00a0com o uso crescente de tecnologias de intelig\u00eancia artificial (IA). Essa ser\u00e1 a primeira elei\u00e7\u00e3o diretamente impactada por essas novas ferramentas, capazes de gerar imagens e sons sint\u00e9ticos quase indistingu\u00edveis da realidade. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[186],"tags":[164,337,147,822,505,267],"class_list":{"0":"post-5387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eleicoes-2024","8":"tag-brasil","9":"tag-eleicoes-2024","10":"tag-prefeitos","11":"tag-tre","12":"tag-tse","13":"tag-vereadores"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Propaganda eleitoral come\u00e7a nesta sexta-feira (16) - Maetinga Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maetinganoticias.com\/index.php\/2024\/08\/13\/propaganda-eleitoral-comeca-nesta-sexta-feira-16\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Propaganda eleitoral come\u00e7a nesta sexta-feira (16) - Maetinga Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"A veicula\u00e7\u00e3o das propagandas eleitorais para as elei\u00e7\u00f5es municipais de outubro estar\u00e3o liberadas a partir da pr\u00f3xima sexta-feira (16), marcando um pleito in\u00e9dito no\u00a0Brasil\u00a0com o uso crescente de tecnologias de intelig\u00eancia artificial (IA). 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